Online sales of alcoholic drinks fell -18.5% YoY in the UK in February 2022, though nudged up 9.4% against those in the typically slow first month of January.
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Online beer, wine and spirits (BWS) sales shot up once again, posting 29.9% year-on-year growth in July compared to the previous month, according to the latest IMRG Capgemini Online Retail Index released today.
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Online beer, wine and spirits (BWS) sales soared the week commencing 27 June as England prepared to play Germany for a place in Euro 2020.
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Online beer, wine and spirits (BWS) sales rose 7.5% in May, bucking the downward trend recorded across the majority of FMCG categories.
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Online beer, wines and spirits (BWS) sales held strong in February, rising by 64.7% year-on-year, according to IMRG Capgemini Online Retail Index.
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Despite the reopening of bricks and mortar stores, online continued to surge through June, surpassing May’s figure by 3.5%, representing a 33.9% upswing year-on-year.
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Online sales of beers, wines and spirits boomed during May, as the UK’s second month under lockdown drove a record numbers of thirsty consumers to embrace ecommerce.
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